It is almost impossible not to have heard of the term ChatGPT. Perhaps the best-known application of generative artificial intelligence (genAI) right now. In late 2022, genAI broke through to the general public. ChatGPT is now the fastest growing application ever. With good reason. GenAI has the potential to turn the world as we know it on its head, according to BeBright in Care Enablers. Dutch Health Hub grants a sneak preview.
Developments around genAI are also moving quickly within healthcare. The market size of genAI in healthcare was still estimated at about $1 billion in 2022. By 2032, it is expected to exceed $21 billion. Microsoft recently invested some 13 billion in OpenAI. And other tech giants such as Google, Amazon and Oracle are also developing cloud services and platforms that will make it easier for healthcare professionals to take advantage of genAI.
Less investment
With this, healthcare organizations do not need to make as large investments in expensive IT infrastructure or highly skilled IT professionals to integrate genAI into the organization. Überhaupt, usage and adoption rates of genAI in healthcare are showing an upward trend. In the US, more than 50 percent of healthcare organizations now plan to start ChatGPT-based pilots as early as 2024. And previously, some three-quarters of healthcare executives said they believe genAI can revolutionize healthcare.
Educational purposes
There is also much talk in the Netherlands about the potential of genAI in healthcare. Half of healthcare organizations plan to use genAI for educational purposes. And some 52 percent have already conducted pilots with it by 2023. A large proportion of executives also say they plan to implement it more in the future.
New content
GenAI is often cited as a promising technology for addressing the major challenges currently facing healthcare, such as the growing shortage of healthcare professionals, a more complex healthcare demand and rising healthcare costs. While previous AI models were largely limited to analyzing and interpreting existing data, genAI is capable of creating new content. This capability, coupled with the ease of use and accessibility provided through user-friendly interfaces, creates diverse areas of application within healthcare. However, genAI also has risks and hurdles yet to be overcome.
Read the entire column Generative AI " Care Enablers
Interested parties can also attend presentations by the authors of Care Enablers in the second half of June:
- Thursday, June 20, 12:00-13:00 p.m. (long-term care)
- Friday, June 28, 12:00-13:00 p.m., (specialist medical care)
This is an article by Dutch Health Hub. Want to keep up with all the news from the healthcare industry? Then take a look at the hub and sign up for the weekly newsletter.
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